The Ram truck brand falls under the Fiat-Chrysler umbrella and it looks like a production facility is getting a jumpstart. The future Ram truck plant located in Sterling Heights has been producing the Chrysler 200 for the past few years. Now, with a major investment from Fiat-Chrysler, the plant will see a brighter future.
It’s no secret that the United States market is buying pickups, SUVs, and crossovers as soon as they roll off the production line. The steep demand inspired Fiat-Chrysler to invest a massive $1.48 billion into the Sterling Heights Assembly Plant.
The money will go to retooling the plant as the Chrysler 200 ends production at the Sterling Heights plant at the end of the year. The new Ram truck plant will produce the next-generation Ram 1500 and further spur the growth of the entire Ram brand.
The shift from passenger car to pickup truck production indicates that the automotive market as a whole is shifting. Fuel efficient cars have reigned supreme for decades but now, with demand sky rocketing, automakers are looking to increase production any way they can.
The Ram 1500 is currently built at the Warren Truck Assembly Plant. The future of that plant will be announced in the near future.
Here at Swant Graber Dodge Ram, we’re happy to see production of the Ram 1500 set to increase!